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\u6211\u4eec\u7684\u4e1a\u52a1\u505a\u4e86\u8fd9\u4e2a\u8c03\u6574\u4e4b\u540e\uff0c\u5c31\u81ea\u52a8\u6765\u4e86\uff0c\u4ece\u6bcf\u4e2a\u6708\u4e8c\u4e09\u5341\u4e07\u5230\u4e94\u516d\u5341\u4e07\uff0c\u4e4b\u540e\u8fd8\u4f1a\u7ee7\u7eed\u589e\u957f\u3002 \u8ddf\u5927\u5bb6\u8bf4\u4e00\u53e5\u4e1a\u52a1\u4e0a\u7684\u4e8b\u60c5\uff0c\u6216\u8005\u8bf4\u201c\u8ba4\u77e5\u201d\u3002<\/p>\n \u56e0\u4e3a\u8ba4\u77e5\u4e0a\u7684\u9519\u8bef\uff0c\u6211\u4eec\u4ed8\u51fa\u4e86\u4ee3\u4ef7\uff0c\u8d70\u4e86\u4e00\u4e9b\u5f2f\u8def\u3002 \u5e76\u4e14\u56e0\u4e3a\u540e\u6765\u7684\u6b63\u786e\u8ba4\u77e5\uff0c\u4e1a\u52a1\u8fc5\u901f\u589e\u957f\u3002 Including in this process, when our followers were in a difficult situation, we made some decisive decisions at that time, which are outdated today, but effective at the time. We took the initiative to find those accounts that were bigger than ours to bring our accounts, including the subsequent mutual promotion and other methods, which were explored and figured out while doing the operation strategy, so we as a whole were a fan of others at that time. When the cost of money is high, our cost is far lower than this cost, which is about 10 cents per fan. This is the result of our operation at that time, so this project runs very fast.<\/p>\n Let me tell you another account. This account is called Stupid Bird Digest. In 2014, this account was very good. Basically, we think it should be one of the best in the field of culture. Friends often recommend this account to me. We think it is very powerful, and we look up to it.<\/p>\n But I set a goal for the team, we have to learn this number and surpass this number. As a result, in the following actions, we put a lot of effort into the "Yuedu" account, creating it as the signature dish of the company Kapok said, with the goal of becoming the number one female micro-publication. With this strategy and focus, "Yuedu" has grown rapidly in the following year. Of course, there are other tubas behind, and many tubas that we didn't know in the past have come out. Our account is also growing rapidly. Around 2015, our "Yuedu" also became the top three in the new cultural list. This is a very good progress, basically far beyond what we learned at that time. The "Stupid Bird Digest", so the Yuedu account has developed to this day. If I remember correctly, when we ranked the new media rankings in December last year, our "Yuedu" account ranked tenth in the overall list. But it ranked tenth on the 26 million official account. There are many others, such as People's Daily, CCTV News, CCTV Finance, etc. We can rank this ranking, which can be said to be the highest ranking in the history of "Yuedu", and we can basically stabilize in the top 20 in the future. Until recently, our "Yuedu" has more than 4 million fans, and the overall fans have exceeded 15 million. The company is also developing to a higher level.<\/p>\n Let me talk about this paragraph. Kapok said that the company's entrepreneurial journey, until today, we found that all decisions and actions are related to cognition, including the mistakes we make. Each of us has been paying for our cognition every day, and the mistakes we make are all due to our cognition.<\/p>\n I just talked about the company's entrepreneurial history, and I would like to give a brief overview to emphasize to everyone that because of some correct cognitions in the past, our initial investment was not large, but today's results are not bad. This process is actually not long, and we have only just three years. Our investment is very small, and the company has only been able to reach this point in just three years, and we are not a rich second-generation entrepreneur, and we do not start a business with a golden key in our hands. I think it is a relatively good result because of cognition. \u6848\u4ef6\u3002<\/p>\n The content of today's talk is basically about the entrepreneurial history of this startup company around Kapok. Here I will share with you a conclusion, which is also a very important conclusion: people, never set limits for yourself. A breakthrough in knowledge, courage, self-confidence, and luck are often accompanied by a breakthrough in cognition. This is also one of my more important life insights.<\/p>\n \u25ceHow to improve our cognition<\/p>\n The second part, how to improve our cognition? In fact, I found it very simple, many things we all know, we found that many people are "I know, I understand, but I just didn't do it well", have you ever found that there are often such people and such things around you? \uff1f "I understand everything, I understand what you are talking about, but I just didn't do it well, I didn't do it." In fact, if you say "I understand", you may still not understand it well in many cases.<\/p>\n In fact, it is very simple, continuous learning, practice, thinking and summarization. Of course, we need to think deeply about this thinking. This sentence seems very simple, but it is not easy to do it well. We have to keep practicing and practicing.<\/p>\n The method of learning, I will simply say, I think everyone understands these, I don't need to say it again, but I think it is still necessary to present it. This is a more effective learning method in my opinion. My number one priority is to learn from the masters, learn from the masters around you, and learn from people with a higher level than you. Read more, read good books, and some people should go out more, don't stay in a fixed place all the time, think deeply and summarize more.<\/p>\n The process of cognitive improvement is a process of spiraling up. It can go up layer by layer like climbing a staircase, and it can also achieve huge breakthroughs and qualitative leaps in an instant like riding a rocket. This is a bit mysterious to talk about. Have you seen "Kung Fu"?\u5468\u661f\u5f1b\u88ab\u706b\u4e91\u90aa\u795e\u63cd\u4e86\u4e00\u987f\u4e4b\u540e\u4efb\u7763\u4e8c\u8109\u5c31\u6253\u901a\u4e86\uff0c\u5176\u5b9e\u6211\u4eec\u7684\u8ba4\u77e5\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u4e5f\u53ef\u4ee5\u5b9e\u73b0\u8fd9\u6837\u77ed\u65f6\u95f4\u5185\u7684\u5de8\u5927\u7a81\u7834\u3002\u56e0\u4e3a\u6211\u81ea\u5df1\u8ba4\u4e3a\uff0c\u6211\u81ea\u5df1\u6709\u8fc7\u8fd9\u6837\u7684\u7ecf\u5386\uff0c\u6240\u4ee5\u6211\u6562\u8bf4\u8fd9\u6837\u7684\u8bdd\uff0c\u6211\u6562\u8bf4\u8fd9\u6837\u7684\u7ed3\u8bba\u3002\u4f60\u8981\u7528\u5fc3\uff0c\u4f60\u8981\u975e\u5e38\u6295\u5165\u53bb\u7422\u78e8\u4e00\u4e9b\u4e1c\u897f\uff0c\u4f60\u4f1a\u53d1\u73b0\u4f60\u7684\u8ba4\u77e5\u6c34\u5e73\u4f1a\u77ed\u65f6\u95f4\u8fc5\u901f\u83b7\u5f97\u5de8\u5927\u7684\u63d0\u5347\u3002<\/p>\n \u25ce\u8ba4\u77e5\u51b3\u5b9a\u6211\u4eec\u7684\u7ed3\u679c<\/p>\n 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\u6210\u957f\u7684\u672c\u8d28\u5c31\u662f\u4e0d\u65ad\u63d0\u5347\u8ba4\u77e5\u7684\u4e00\u4e2a\u8fc7\u7a0b\u3002\u5bf9\u4e8e\u4e8b\u7269\u7684\u672c\u8d28\uff0c\u6211\u4eec\u7684\u8ba4\u77e5\u6c34\u5e73\u53ea\u80fd\u65e0\u9650\u63a5\u8fd1\uff0c\u6c38\u8fdc\u90fd\u65e0\u6cd5\u5230\u8fbe\u771f\u76f8\u3002<\/p>\n \u8fd9\u4e2a\u7ed3\u8bba\u4e5f\u7279\u522b\u91cd\u8981\uff0c\u4eba\u4e0e\u4eba\u7684\u5dee\u8ddd\u5f88\u591a\u65f6\u5019\u662f\u6765\u6e90\u4e8e\u6211\u4eec\u8ba4\u77e5\u4e0a\u7684\u5dee\u8ddd\uff0c\u5728\u8ba4\u77e5\u4e0a\u7684\u5dee\u8ddd\u5bfc\u81f4\u751f\u6d3b\u72b6\u6001\u3001\u5e78\u798f\u611f\u3001\u8d22\u5bcc\u548c\u6210\u5c31\u7b49\u5de8\u5927\u7684\u5dee\u8ddd\uff0c\u6211\u5e0c\u671b\u8fd9\u53e5\u8bdd\u80fd\u88ab\u5927\u5bb6\u8bb0\u4f4f\u3002<\/p>\n \u6700\u540e\uff0c\u8fd9\u662f\u4eca\u5929\u6211\u524d\u9762\u8bb2\u7684\u6240\u6709\u4e1c\u897f\uff0c\u4f60\u90fd\u53ef\u4ee5\u628a\u5b83\u7ed9\u5fd8\u4e86\uff0c\u8bb0\u4e0d\u4f4f\u90fd\u6ca1\u5173\u7cfb\uff0c\u4f46\u662f\u8fd9\u53e5\u8bdd\uff0c\u6211\u89c9\u5f97\u662f\u4eca\u5929\u8bb2\u7684\u6240\u6709\u5185\u5bb9\u6700\u91cd\u8981\u7684\u4e00\u53e5\u8bdd\uff0c\u4e5f\u662f\u6211\u6df1\u523b\u7684\u8ba4\u8bc6\uff1a\u8ba4\u77e5\u51b3\u5b9a\u6211\u4eec\u7684\u6001\u5ea6\uff0c\u6001\u5ea6\u51b3\u5b9a\u7740\u6211\u4eec\u7684\u884c\u52a8\uff0c\u884c\u52a8\u51b3\u5b9a\u7740\u6211\u4eec\u7684\u7ed3\u679c\u3002\u7b80\u5355\u7684\u8bb0\u5fc6\u5c31\u662f\u8ba4\u77e5\u51b3\u5b9a\u6211\u4eec\u7684\u7ed3\u679c\u3002<\/p>\n \u597d\uff0c\u4eca\u5929\u6211\u8981\u5206\u4eab\u7684\u5185\u5bb9\u5c31\u5230\u8fd9\u91cc\uff0c\u8c22\u8c22\u5927\u5bb6\uff01<\/p>\n \u8d85\u7ea7\u4e92\u52a8\u95ee\u7b5415<\/p>\n \u5173\u4e8e\u65b0\u5efa\u8bbe\u5fae\u4fe1\u516c\u4f17\u53f7\u6ce8\u610f\u8981\u70b9<\/p>\n 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Kevin\uff1a\u8fd9\u4e2a\u95ee\u9898\u662f\u6709\u5f88\u591a\u540c\u4e8b\u90fd\u95ee\u8fc7\u6211\uff0c\u8bf4\u73b0\u5728\u8fd9\u4e2a\u65f6\u5019\u505a\u516c\u4f17\u53f7\u8fd8\u665a\u4e0d\u665a\uff1f\u5982\u679c\u4f60\u51fa\u53d1\u7684\u76ee\u7684\u662f\u60f3\u628a\u8fd9\u4e9b\u5185\u5bb9\u5f53\u4f5c\u4e00\u4e2a\u5c55\u793a\u6216\u8005\u662f\u4e00\u4e2a\u7eaa\u5ff5\u7684\u8bdd\uff0c\u4f60\u505a\u516c\u4f17\u53f7\u5b8c\u5168\u662f\u53ef\u4ee5\u7684\u3002\u4f46\u662f\u5982\u679c\u4f60\u8981\u4ee5\u76c8\u5229\u4e3a\u76ee\u7684\uff0c\u90a3\u5c31\u6bd4\u8f83\u96be\u4e86\uff0c\u56e0\u4e3a\u5b83\u6d89\u53ca\u5230\u7684\u4e1c\u897f\u5f88\u591a\uff1a\u7b2c\u4e00\u4e2a\uff0c\u4f60\u7684\u5b9a\u4f4d\u4eba\u7fa4\u662f\u4ec0\u4e48\uff1f\u4f60\u8bf4\u6211\u8fd9\u4e2a\u516c\u4f17\u53f7\u63a8\u51fa\u53bb\uff0c\u7a76\u7adf\u8c01\u6bd4\u8f83\u559c\u6b22\u770b\u6211\u7684\u5185\u5bb9\uff1f\u6211\u662f\u5438\u5f15\u4ec0\u4e48\u6837\u7684\u4eba\u7fa4\uff0c\u8fd9\u662f\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u3002\u7b2c\u4e8c\u70b9\u662f\u5185\u5bb9\uff0c\u6211\u4eec\u90fd\u77e5\u9053\u6da8\u7c89\u9760\u7c89\u4e1d\u7684\u5206\u4eab\u548c\u53e3\u7891\u4f20\u64ad\uff0c\u90a3\u4e48\u4f60\u81ea\u5df1\u505a\u7684\u5185\u5bb9\uff0c\u7c89\u4e1d\u51ed\u4ec0\u4e48\u53bb\u5206\u4eab\uff1f\u6216\u8005\u4f60\u6709\u54ea\u4e00\u70b9\u53ef\u4ee5\u5438\u5f15\u4ed6\u8ba9\u4ed6\u5411\u4ed6\u7684\u670b\u53cb\u63a8\u8350\uff1f\u7b2c\u4e09\u70b9\u624d\u662f\u6211\u60f3\u600e\u4e48\u53bb\u63a8\u5e7f\u5b83\uff0c\u5982\u679c\u524d\u9762\u4e24\u70b9\u4f60\u60f3\u6e05\u695a\u4e86\uff0c\u800c\u4e14\u4f60\u89c9\u5f97\u81ea\u5df1\u5185\u5bb9\u6709\u5dee\u5f02\u3001\u6709\u7ade\u4e89\u4f18\u52bf\uff0c\u53ef\u4ee5\u8003\u8651\u5e7f\u70b9\u901a\uff0c\u6216\u8005\u662f\u8bf7\u81ea\u5df1\u7684\u4e00\u4e9b\u670b\u53cb\uff0c\u201c\u4f60\u5e2e\u6211\u5173\u6ce8\u201d\u201c\u5e73\u5e38\u5e2e\u6211\u8f6c\u53d1\u4e00\u4e0b\u6587\u7ae0\u201d\uff0c\u6216\u8005\u662f\u5728\u4f60\u81ea\u5df1\u7684\u5fae\u4fe1\u7fa4\u53d1\u4e00\u4e0b\u7ea2\u5305\uff0c\u201c\u5e2e\u6211\u5173\u6ce8\u4e00\u4e0b\u201d\u3002<\/p>\n 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Kevin\uff1a\u53ef\u4ee5\u5148\u628a\u524d\u4e24\u4ef6\u60f3\u597d\uff0c\u53ea\u8981\u4f60\u80af\u82b1\u94b1\uff0c\u5e7f\u70b9\u901a\u662f\u5f88\u597d\u7684\u6e20\u9053\u3002\u516c\u4f17\u53f7\u7279\u522b\u662f\u5230\u4e86\u73b0\u5728\uff0c\u4e0d\u662f\u50cf\u524d\u4e24\u5e74\u6211\u628a\u5185\u5bb9\u505a\u597d\u5c31\u662f\u4e00\u4e2a\u4f18\u52bf\uff0c\u73b0\u5728\u5185\u5bb9\u505a\u5f97\u597d\u53ea\u662f\u4e00\u4e2a\u6807\u914d\uff0c\u662f\u4e00\u4e2a\u5f88\u57fa\u672c\u7684\u3002\u6211\u4eec\u73b0\u5728\u9700\u8981\u8003\u8651\u7684\u662f\u6211\u4eec\u81ea\u5df1\u7684\u5185\u5bb9\u662f\u5426\u6709\u53ef\u6301\u7eed\u6ee1\u8db3\u7c89\u4e1d\u7684\u4e00\u4e2a\u9700\u6c42\uff0c\u56e0\u4e3a\u7c89\u4e1d\u7684\u80c3\u53e3\u662f\u4e0d\u65ad\u5728\u53d8\u5316\u7684\u3002\u50cf\u6211\u4eec\u8fd9\u4e2a\u793e\u4f1a\u6709\u53ef\u80fd\u4e94\u5e74\u3001\u5341\u5e74\u4ee5\u540e\u90fd\u662f\u4e00\u6b21\u5927\u53d8\u9769\uff0c\u7c89\u4e1d\u7684\u80c3\u53e3\u4e5f\u662f\u4e00\u6837\uff0c\u6bcf\u5e74\u90fd\u5728\u53d8\u5316\u3002<\/p>\n 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